What does 2021 have in store for Eurotraders?

Matthew Kent, Institutional Sales Director at Eurotrader, discusses his ambitions for the company, as well as what’s in store for Eurotraders this year.


If you’re ever in need of someone who’s extremely financially fluent, look no further than our Institutional Sales Director, Matthew Kent. Equipped with a strong background in fundraising, complemented by his wealth of experience in the financial environment and his solid product knowledge, Matthew always has his finger on the trading pulse.


Fortunately for Eurotraders, that means we’re able to tap into Matthew’s trading foresight to bring you a host of exciting new features this year.


But before we get to the good stuff, we caught up with Matthew to find out more about his vision and ambitions for Eurotrader.

It’s all about priorities

Fintech is a fickle world, but our vision always remains the same: to be a disruptive fintech group that offers the full circle of banking-payments-trading.


That same vision is crafted around our people and the Eurotrader community, which are both at the heart of everything we do. 


“It’s about working with the right people, having the right members of staff and having the right partnerships” Matthew explains. “That way, if we’re called upon, we have the right team and infrastructure to handle absolutely anything.”


But don’t just take our word for it. We have a rich portfolio of highly satisfied clients, many of whom are left blown away by how quickly and efficiently we handle their enquiries. Matthew recalls one client in particular: “He had been around a few different brokerages who usually took a couple of days to respond with a solution. With us, well, we just did what we usually do – responding within the hour – and he got back to us with a ‘wow’!”


Really though, it’s not rocket science. It’s about having priorities, and for us, our priority will always be our clients. That’s why we pride ourselves on providing exceptional customer support, with teams that remain in constant contact with clients until a resolution is reached.


We believe that we have the right recipe in place to create a thriving trading environment: great people, great infrastructure and a fierce commitment to delivering on our promises. Not only does that build trust in our brand among the wider trading community, but it ultimately empowers traders to invest in their future selves.

Eurotrader 2021

And the moment you’ve been waiting for: what’s to come in 2021?


Well, we’re absolutely thrilled to unveil a new and improved Eurotrader!


Okay, Eurotrader OGs will know that, at five years old, we’re still a relatively new company as it is. However, we recognise the importance of changing with the times, which is what we’ve accomplished with our exciting new identity and offerings. Matthew shares more:


“We’ve stripped back to the essentials, gone back to the basics, and rebuilt from there. We created the infrastructure so that everything will work harmoniously upon the release of the new website and product offering. We have the platforms, we have the right sort of liquidity providers, we have the right product offering, we’ve done enough testing to make sure our products are steady, and we can do what we say we’re going to do.”


As for our ever-expanding product range, we’re continuing to add to our portfolio with the latest trends and next big things. However, we’re still offering old school products to those who prefer traditional assets, so there’s something for everyone!


As we embark in this new direction, one of our biggest projects has been the launch of the new website. Created with millennials in mind, Eurotrader has transformed into a cool new trading hub, where you’ll find a wealth of videos, podcasts and other great content to satisfy your trading needs.


Better still, we’ve also unveiled our new Eurotrader Academy, an online learning resource centre packed with ebooks and video courses to help you train up and trade up. Our material ranges from the basics to more advanced, so whether you’re a trading novice or forex pro, we’ve got something for you to get stuck into.

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ATH for Bitcoin | What’s going on?

Bitcoin (BTC) has captured headlines with its soaring ascent to a new record high of $34,800 on Sunday.


Since the beginning of the pandemic, the digital coin that smoothed the path for the cryptocurrency revolution has advanced 800%. Then, on 16 December, BTC crossed a major milestone after reaching $20,000 for the first time ever.


In its 13-year history, BTC has undergone several sharp gains and drops. Take 2017, for instance: after soaring nearly four-fold in 35 days, the value crashed by two-thirds within a month.


Despite being the largest cryptocurrency in terms of market capitalisation, BTC is not yet considered a store of value as it is still extremely volatile. Having said that, many consider it to be on its way to becoming a mainstream asset, rather than simply the coin of gamers and coders.


While some traders consider BTC to be a risky asset, others view it as a safe-haven play, in the same way, that gold is often perceived.


So why did investors go Bitcoin-crazy during the pandemic?

Investors and traders buy and sell various assets, including cryptocurrencies, after some careful consideration. Here are some reasons why traders have been opting for bitcoin, now more than ever.

  • Some traders have enthused that Bitcoin has finally found its way to becoming a mainstream asset. Not only is the financial market embracing cryptocurrencies, but large institutional players are also eagerly welcoming digital currencies too. In fact, in May, JPMorgan (the largest US retail bank) announced that it is already processing crypto transactions on its platforms. PayPal is also opening its network to cryptocurrencies. What’s more, Bitcoin trades on numerous exchanges are in the process to go public. 
  • Governments and central banks unleashed unprecedented stimulus in response to COVID-19. Some traders see Bitcoin as a hedge against the risk of inflation caused by the response to the pandemic. In fact, Bitcoin’s limited supply – capped at 21 million – makes the top-traded cryptocurrency inflation-proof.
  • Interest in assets perceived as resistant to inflation along with the fear of a weaker dollar encourages traders to invest in Bitcoin. Specifically, Bitcoin investors consider the digital currency a better long-term investment than the US dollar.
  • Until recently, East Asia, North America and Western Europe were major centres for crypto trading, but the Bitcoin boom is also due to a shift in the market and Bitcoin hunger among bigger US investors. Although it’s too soon to speak about a fundamental market shift, it’s no secret that the crypto industry attracts US investors. Moreover, a lot of retail investors in the Asia market – many of whom caused Bitcoin’s 2017 boom – are no longer in the game.
Bitcoin’s Five Ws


The original digital currency | The top traded | Still dominates the market | The world’s largest cryptocurrency by market value.


The first-born digital currency | Created, held and traded online | Not controlled by any central authority



Bitcoin was born (father: unknown, pseudonym: Satoshi Nakamoto)

2010 (22nd of May)

Bitcoin Pizza Day – Laszlo Hanyecz agreed to pay 10,000 Bitcoins for two delivered Papa John’s pizzas

2017 (December)

Briefly reaching its All-time high $19,783.06

2020 (December)

Crossing $20,000 for the first time

2021 (8thrd of January)

All-time High ($41,999)




Investors get excited by its limited supply and its inflation-proof qualities.

Bitcoin users get excited by its decentralized nature and the fact that they can exchange assets without intermediaries.

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Should I ride the rise of Peloton stocks?

Peloton (PTON:NASDAQ), a ‘stay-at-home stock’, has become quite the Wall Street darling since the introduction of pandemic-induced restrictions.

Despite releasing a controversial 2019 Christmas ad which the media labelled as sexist, Peloton made a great comeback in March 2020 – the very start of the COVID-19 crisis.


As a radical change of habits and mentality towards work, travel, socialising and, most importantly, fitness swept over, Peloton gained some serious stay-at-home momentum.


With gyms a no-go, and to an extent, the outdoors, home workouts became the next best thing to maintaining mental and physical health at such a challenging time.


From boutique fitness at home to global community

Peloton provides its customers with a wide range of products and services which, admittedly, are expensive to buy. However, Peloton’s offerings are still considered to be a good investment, and the company’s rapid subscription growth is a testament to how many people will agree.

However, one thing that’s particularly significant about Peloton is its focus on the community concept.

The company’s commercial aim is to enlarge, engage, support, inspire and empower the owners of its products and subscribers. Riders are encouraged to share and celebrate their own milestones (largely through ‘virtual high fives’), and trainers will congratulate them on reaching their targets.

By introducing a new fitness concept – connected fitness – the company has developed its identity by bringing the Peloton community to the forefront. However, it’s worth noting that the Peloton community is widely dubbed a ‘cult’ by spectators due to its many zealous fans.

Like many fitness brands, Peloton’s business model relies heavily on social media, with many of the instructors boasting large followings. Oh, and rumoured six-figure earnings. Per week.

Peloton verdict: Fitness Fad or Sound Investment?

Here’s a breakdown of Peloton’s year in numbers:

  • Peloton’s stocks soared 240% in 2020, boosted by the lockdowns and COVID-19 restrictions
  • Their growth is estimated at 115% for Q1 2021
  • Year-on-year quarterly revenue grew by 232.4%
  • Stocks are up 473% from its all-time-lows in March

However, it’s not all hunky-dory for Peloton. With hopes of economic recovery and the continued rollout of vaccine programs, the company has experienced a recent pullback.


Having said that, COVID-19 restrictions are still in place across much of the world, so the stock can and may continue to climb. In other words, as long as we’re working from home, we’ll be working out from home too.


Another consideration is that Peloton product owners have spent quite a lot of money to buy their product. In turn, it’s reasonable to expect that most will continue their subscription post-pandemic.


Then, of course, is the emergence of other major players in the market. Today, big names such as Lululemon and Apple Fitness+ are now Peloton competitors vying for their share too.


Peloton’s strategic deal with Beyoncé definitely didn’t hurt either, in which the pairing delivers custom digital content and pro-social initiatives. 


However, even a multiyear partnership with the queen of R&B doesn’t make Peloton immune to customer dissatisfaction. In particular, Peloton has left many customers angered by delivery delays, with some left waiting a month or more. 


The whole debacle could hold the company back significantly in its continued rise. If you’ll pardon the pun, Peloton will have to ‘work out’ how it will sort its supply chain and make amends if it wants to cement its leading position.

Peloton’s Five Ws


Boutique fitness at home | Subscription product | Upper-class stock | Stay-at-home stock


Products & Services: Cardio app | Subscription to live video exercise | Video-enabled (spin) bikes and treads (treadmills) | Accessories



The beginning – Peloton was founded as part of Kickstarter campaign

2019 (Sept)

Initial Public Offering (IPO price: $29)

2020 (March)

All time Low ($17.7)

2020 (October)

All time High ($139.75)

2020 (November)

First major test – 20% stock price fall


An American company with subscribers all over the world


Investors get excited by its recurring revenue model. Pelotoners get excited by bringing motivating and inspiring workouts at home.